At the beginning of the 1960s, Sergio Rossi started a fabric wholesale business. In the mid-1970s the production and retail sale of classic men's clothing began, rigorously made with fabrics of the best woolen mills in the Biellese textile district.

Since September 2012 the company has started a new phase with the launch of the Filrus brand: a mix of tradition and modernity for a style particularly suited to the man who uses the suit as his work and image tool.

In the historic Biella store it is possible to choose 100% made in Italy handcrafted garments (ready to wear and made to measure) made with the best Biella fabrics (Ermenegildo Zegna, Loro Piana, Vitale Barberis Canonico, Lanificio Cerruti 1881), to combine style and tradition, comfort and performance, quality and best prices. With the "Made to Measure" service at home, Filrus also reaches the customer directly at the hotel, workplace or home, avoiding waste of time and guaranteeing the right privacy in the choice