Discover Biella,
the tourist guide of Biella.

Discover Biella,
the tourist guide of Biella.

Shopping experience between Biella and Turin

Biella, the city with a centuries-old textile tradition, is home to numerous outlets and shops where you can find clothing and products of the highest quality! UNESCO Creative City since 2019, today Biella focuses on innovation, without neglecting the traditions that have made it famous throughout the world.

This tour will lead you to visit the main shopping places in Biella, but also to get to know the city, without forgetting to relax and pamper yourself!

The tour will also take you to the gates of Turin, to the Outlet Village, where you can dedicate another day to shopping with dedicated discounts!


3 days/2 nights


Arrival in Biella. Morning dedicated to shopping at one or more outlets to choose from: Modesto Bertotto, The Place, Lanificio Angelico, Piacenza Cachemire, Lanificio F.lli Cerruti, Liabel, MaDiVa, Tessitura Sasso. After lunch in a restaurant, free afternoon for shopping in the streets of the city centre. Towards the evening, two hours of relaxation await you in the SPA with a view of the city!

Dinner in restaurant and overnight stay.


The day will begin with a breakfast at a historic bar in the centre, and will continue with a guided tour of Biella piano, with the Cathedral dedicated to St. Stephen and the Baptistery of St. John the Baptist, built on a Roman burial ground in the 11th century and today very valuable example of Romanesque architecture.

The guide will also take you, via the Funicular, to the Piazzo, the medieval heart of the city. Among the historic buildings, the low porticoes and the narrow, cobbled streets, the Piazzo offers a suggestive view of the city.

Lunch will then await you in a restaurant and, in the afternoon, visits to two museums that tell the story of various excellences of our city: Fila Museum, where you will be told the story of the famous Biella brand, known throughout the world for its clothing and sports shoes and MeBo Museum, a company museum where you will learn about the history of Birra Menabrea and Botalla Formaggi, two extraordinary excellences in the world of Food & Beverage.

Followed by dinner and overnight stay.


After breakfast at a historic bar in the centre, transfer to the Torino Oultet Village, where an exclusive discount card valid for the day and a welcome package await you!

Day dedicated to shopping with free lunch. Afterwards, return.

FEE PER PERSON (minimum number for the trip: 4 people): starting from €330.00.

Single room supplement: on request.

Supplement for use of minibus with driver: on request.


- Lunches on Days 1 and 2

- Dinners on Days 1 and 2

- Two nights in a holiday home

- Breakfasts on Days 2 and 3

- Half day guided tours Day 2

- Entrance tickets to SPAs and museums

- Discount card and welcome package at Torino Outlet Village


- Possible parking for own vehicles.

- Extras

- Transfers.

- Anything not expressly indicated in the item "THE PRICE INCLUDES"

Options: We will be happy to customize the package according to your needs.

Possible additional quotes:

- Transfers to/from the airport

- Bus/minibus/car rental for on-site transfers

- Quotes for small individual groups

Notes: itinerary available on weekdays, from Tuesday to Friday

Based on the number of people we will send you our best quote!

For information:

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