Discover Biella,
the tourist guide of Biella.

Discover Biella,
the tourist guide of Biella.

Biella: history, textiles and food and wine!

Experience the essence of Biella on an unforgettable journey that intertwines history, art, nature and gastronomy. Discover Fila's legacy at the Fila Museum and immerse yourself in Pistoletto's creativity. Explore Biella's textile industry, visit Casa Zegna and relax at Hotel Bucaneve. Connect with nature at Oasi Zegna, savoring local delights at Locanda Bocchetto and immersing yourself in the surrounding beauty. Explore the mysterious village of Rosazza, enjoying the culinary tradition in Piedicavallo. A unique experience of luxury, tradition and well-being, with peaceful nights in charming mountain chalets.


4 days / 3 nights


Start your adventure with a visit to the Fila Museum, a global symbol of sportswear. The museum celebrates Fila's legacy, offering you an engaging history and interactive exhibits on the evolution of the brand. The walk to the Pistoletto Foundation is an artistic journey that connects textile production with contemporary art. Before exploring Pistoletto's creativity, enjoy lunch in the Bistro inside. Welcome to the Pistoletto Foundation, the heart of contemporary art in Biella. Explore the revolutionary works of Michelangelo Pistoletto, then walk through Biella, from the modern Piano to the historic Piazzo, with a stop at a local pub. End the day with dinner at a library restaurant and rest in your hotel after a peaceful historical walk.


Explore Biella's textile industry with a visit to the Wheel Factory, discovering tradition and innovation. After a tasty break at an agriturismo, head towards Casa Zegna and the Ermenegildo Zegna factory in Trivero to admire the history and textile production. Continue to Bielmonte, Oasi Zegna, with the Hotel Bucaneve and the SPA, offering relaxation with a panoramic view and a spa experience. With a Turkish bath, sauna and Kneipp path, end the day with a delicious dinner in the hotel restaurant. Enjoy the night in this mountain chalet, completing an experience of luxury, tradition and relaxation.


Explore nature at Oasi Zegna with "Forest bathing", a revitalizing practice that reduces stress and amplifies creativity and concentration. Guided by an expert, immerse yourself in the woods, listen to the reassuring sound of the leaves and enjoy the tranquility of the Bosco del Sorriso. Mindfulness and meditation exercises invite you to perceive every surrounding element. Conclude with relaxation and reflection, embracing natural wellbeing. Taste local specialties at Locanda Bocchetto, indulge in free yoga or spa time at Bucaneve and immerse yourself in the beauty. The day ends with wine and beer tasting, followed by a gourmet dinner. Relaxed and rejuvenated, a night of peaceful rest awaits you.


After breakfast and check-out, your journey continues with a fascinating transfer from the charming Oasi Zegna to the picturesque Valle Cervo. Explore the mysterious village of Rosazza, imbued with an esoteric atmosphere and linked to the philanthropist Federico Rosazza, Venerable Grand Master of Biella Freemasonry. The stone alleys narrate the exploits of Rosazza and his friend Giuseppe Maffei, with works that recall magic and esotericism. A journey into the past between mystical suggestions and stories shrouded in mystery. Next, reach Piedicavallo for a delicious lunch break at the Rosa Bianca restaurant, savoring traditional polenta and Moja. An authentic gastronomic experience between local flavors and the hospitality of the restaurant, before the descent into the Cervo Valley to Biella, concluding your fascinating journey.

FEE PER PERSON (minimum number for the trip: 8 people): quotation on request.

Single room supplement: on request.

Supplement for use of minibus with driver: on request.


• Three days Tour Leader Wool Travel Experience.

• Three nights in Bed & Breakfast treatment.

• Four Lunches

• Three Dinners

• Full day Forest Bathing Instructor

• Three wine tastings (Day 1, 3, 4)

• Entrance to the museums on the first and second day.

• Two SPA entrances with bathrobe/towel/flip-flops, wellness program and relaxation area.


• Extras.

• Anything not expressly indicated in the item "THE PRICE INCLUDES"

• Transfers.

Options: Bugella Welcome by Scaramuzzi Viaggi will be happy to customize the package according to your needs.

Possible additional quotes:

- Transfers to/from the airport

- Bus/minibus/car rental for on-site transfers

- Quotes for small individual groups

Based on the number of people we will send you our best quote!

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