Pietro Cassina personally leads, together with the contribution of his wife and children, a small company of about 7 hectares in Lessona, in Upper Piedmont, whose vineyards have belonged to his family for several generations. The company is in Lessona, in the province of Biella, a small town in the northeast of Piedmont surrounded by hills and mountains, not far from Monte Rosa and Turin. The property covers an area of about 7 hectares of vineyards, as well as several hectares of surrounding woods that create a particular microclimate for the cultivation of Nebbiolo.

The Lessona area is one of the few areas in Italy and in the world where this vine finds its ideal environment. We are in the Super Volcano area, also officially recognized by UNESCO, where the "terroir" is very particular, with a highly acidic pH (3.5-3.7 ph).

The abandonment of the vineyards of Upper Piedmont at the beginning of the twentieth century meant that today's hectares of vines, about 1300, are in the bestexposed plots and surrounded by woods that create an ideal microclimate for the cultivation of local native vines (Nebbiolo, Vespolina, Croatina, Erbaluce and Uva Rara).

The Monte Rosa massif protects us from too cold winters and too hot summers.