The 96th National Alpine Assembly (May 9-11, 2025) represents an extraordinary opportunity for the City of Biella and the Biellese region to promote the territory and its peculiarities. During the days of the event, the Biella Creative City E.T.S. Association will activate a visitor engagement project entitled “Discover Biella, Experience the Biellese!” This is an initiative born from the collaboration between the Association, the Biellese Alps Tourist Consortium, the Biella Welcomes Tourist Consortium and the AIGO Confesercenti Biella Association.

“Discover Biella, Experience the Biellese!” will represent a unique experience for visitors present in Biella during the days of the Adunata, articulated in four stages in the city center where there will be manned stations. These, set up by the Biella Creative City Association, will be made easily recognizable and reconnected to Biella's creativity of “textile know-how” through the installation of works of art. At the stations, information about the cultural and natural heritage of the Biella area will be provided and the opportunity to participate in a kind of game will also be given: the latter will consist of a “treasure hunt” through which participants can learn about significant places in the City of Biella. 

Participants will be able to collect from any of the four locations a “passport” with which, in order to participate in the game, they must obtain stamps from the other locations.  It will also be possible to take advantage of two nights offered against five paid nights (7x5).

The initiative to promote the area is organized by the Biella Creative City E.T.S. Association in collaboration with the Biellese Alps Tourist Consortium, the Biella Welcomes Tourist Consortium and the AIGO Confesercenti Biella Association.